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Feb 21, 2022

Action Plan:
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Biologically, we are inclined to seek what’s comfortable. But not Spartan founder and CEO, Joe De Sena. In fact, he runs toward it… with his family!

After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, Joe De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. 

Joe moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was there where his passion grew for ultramarathons, adventure races, and endurance events— and thus Spartan was born.

With more than one million annual global participants across more than 40 countries, Spartan offers heats for all fitness levels and ages. The brand has transformed more than seven million lives since it was founded in 2010.

Joe is also the New York Times Bestselling Author of “Spartan Up,” “The Spartan Way,” and his latest book, “10 Rules for Resiliency,” which outlines his 10 principles for leading your family to True Resilience.

It has been 6 years since Joe first shared his wisdom through the Success Through Failure podcast, but his values and message still ring true: discomfort results in growth.

This time though, Joe reveals how to start your road to mental toughness along with your partner and kids and how to deal with the discomforts as a family. 

There’s no better way to listen to this episode than by tuning in with your family, so hit play now.

If you don’t have time to listen to the entire episode or if you hear something that you like but don’t have time to write it down, be sure to grab your free copy of the Action Plan from this episode— as well as get access to action plans from EVERY episode— at